Facebook is getting prepared to wrangle part of the premium content industry away with the promise of more shared revenue with their corporate partners that provide video content.
In a new agreement, the social media network will offer a share of the revenue it gets from ads shown in conjunction with videos estimated at 55 percent.
That matches the same amount that YouTube shares with its content providers.
It’s part of a test initiative that gives users recommendations on what to watch in between videos from other sites that are viewed on Facebook.
The deal is meant to lure major media outlets that provide consistent video content to upload their content to Facebook before any other platform, in addition to the fact that videos on Facebook are reported to gain 4 billion views daily.
The new offer has already caught the attention of Funny Or Die Inc., the comedy website co-founded by Will Ferrell, which will start uploading full videos to Facebook.
Previously, they had only uploaded short clips of their video skits with a link to their website for the full version.
Fox Sports and the Hearst Corporation have also agreed to start uploading more video through the new program.
